Terrone Coffee co. is the brainchild of Edy Piro who was born in Salerno, southern Italy, and lived in London since 2002. In 2005, during a visit to Portland, Oregon, he was very impressed by the cafe scene there and saw that there were other ways of drinking coffee-most Italians being very traditional and conservative in their coffee habits.
In his spare time he started sourcing and distributing his own coffee brand, Terrone & Co., which he founded in 2011.
He is the only Italian speciality coffee producer in the UK to roast his own beans in Italy-in a refurbished 1950s Vittoria machine with a customised flame that doesn't hit the beans directly. The result is a slightly more fruity and sweet blend than you might expect from an Italian coffee.
Edy's labels reveal the exact proportions of each blend and his cups are ordered by size, not name: 2,4,6 and 8 oz determine wether you're ordering a neat espresso or a flat white (Bianco piatto).
In the past southern Italians were dismissed as "Terrone"-"workers of the earth"-but, proud of the region's heritage, Edy decided to turn the phrase on its head. It now has growing fan base and won a gold star in the UK great taste award 2012.
(from Caffeine magazine - 3/2012)
What we do?
We roast coffee in Italy and we ship it around the world. We follow a few simple rules:
- What's in your cup
We always state what type of beans, their origin and the percentage we used to create the blend you are drinking. You can also download an info sheet here .
- Expiry date
No, we don't have one! Well, our coffee bag states the roasting date and we suggest that you use it at the best moment of its life. That is from one to six weeks from roasting but you can still enjoy it within 3 months, it's up to you.
- Small batches
Our sexy Vittoria can hold just 15 kilos of beans. We roast several times in order to keep the process as artisanal as possible. Only this way we can control the quality of a large amount of beans.
- False myths
Don't store your ground coffee in the fridge; buy small resealable bags of whole beans and grind only the amount you need it only when you brew it.